“I do know what we did to get right here. Regardless of how far we get, we’ll at all times have that bond, interval.”
Extra than simply an unbiased file label (arguably one of the best recognized in hip-hop at that), Kendrick Lamar advised Billboard in a 2017 interview that he considers Prime Dawg Leisure a “brotherhood.” In 2004, TDE’s CEO Anthony “Prime Dawg” Tiffith found and signed the 16-year-old Compton, Calif. native. Nearly 15 years later, Lamar is a worldwide phenomenon, with 12 Grammys, 2 No. 1 hits and a Pulitzer Prize. Kendrick, 30, heads into Sunday’s 2018 Billboard Music Awards with 15 nominations.
With out query Lamar is the label’s most profitable act, however there isn’t any scarcity of expertise inside TDE. In hopes of capitalizing on the MC’s standout yr, TDE simply launched into its first-ever label tour with Lamar, SZA, ScHoolboy Q, Jay Rock, Ab-Soul, Isaiah Rashad, SiR and Lance Skiiiwalker.
Try the all-star roster of performers and playmakers who stand beside Kendrick in TDE’s mission to keep up inventive integrity whereas increasing upon their industrial success.
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