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Rihanna took to social media on Thursday to criticize Snapchat for working an advert that appeared to make enjoyable of Chris Brown‘s 2009 assault of her, saying the social media firm let down home violence victims and needs to be ashamed.
Earlier this week, the app ran an advert for a cell sport known as “Would You Slightly!” It confirmed images of the 2 singers and contained the phrases “Slap Rihanna” and “Punch Chris Brown.” Following a backlash on-line, Snapchat apologized and pulled the advert, saying in a press release on Monday, “The advert was reviewed and accepted in error, because it violates our promoting pointers. We instantly eliminated the advert final weekend, as soon as we grew to become conscious. We’re sorry that this occurred.”
“Now SNAPCHAT I do know you already know you ain’t my fav app on the market!” Rihanna wrote in a submit revealed on Thursday on Instagram Tales. “However I am simply making an attempt to determine what the purpose was with this mess! I might like to name it ignorance, however I do know you ain’t that dumb!”
Brown additionally responded to the advert, by way of his legal professional, Mark Geragos, who informed E! Information, “Whoever posted this at Snapchat must be slapped.”
On Thursday, a spokesperson for Snap Inc., maker of Snapchat, informed E! Information in a press release, “This commercial is disgusting and by no means ought to have appeared on our service. We’re so sorry we made the horrible mistake of permitting it by way of our evaluation course of. We’re investigating how that occurred in order that we are able to be sure it by no means occurs once more.”
In accordance with the group, the advert was unaffiliated with Snapchat and Snap Inc., which has blocked the advertiser from its platform. As well as, all promoting on Snapchat should conform to the corporate’s promoting insurance policies, which forbid “surprising, sensational, or disrespectful content material.”
The cell sport producer has not commented publicly.
Rihanna stated the advert was made to “deliberately convey disgrace to DV victims and made a joke of it.”
“This is not about my private emotions, trigger I haven’t got a lot of them,” she stated. “However all the ladies, kids and males which have been victims of DV previously and particularly those who have not made it out but…you allow us to down! Disgrace on you. Throw the entire app-oligy away.”
Snap Inc. says it has a historical past of working with folks to forestall home abuse and violence, supporting campaigns akin to the Nationwide Community to Finish Home Violence and It is On Us, which goals to finish sexual assault on faculty campuses.